The Role of Color in Architecture: Visual Effects and Psychological Stimuli

After years when clients avoided daring and just played it safe by matching textures of black and white, gray and taupe, color is finally back in fashion.  Also helping are new trends that give color an important value in terms of indoor comfort, where it can positively affect the senses.

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In most cases, in apartments it is easy to find houses painted white or at least in very light colors because it is the easiest thing to do, that doesn’t commit and gives us the impression that everything is neat and clean. On the other hand, when color takes over, it gives the environment a character, a personalization, establishing a more personal and intimate relationship with one’s environment. In fact, there are no good or bad colors, instead there are the right correlations between them with respect to one’s taste, the feelings they arouse, our self and how they affect our mood and perception.

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Color, therefore, contributes to a greater understanding of the environment around us and is strongly linked to the context, its physical, landscape, and climatic properties. They can have complex compositions always in relation to the matter, form, and what is not insignificant with respect to the complex relationships with light.

It is precise because of these close and complex relationships that color must be DESIGNED, only then can they become a solid ally in architectural composition.

Therefore, a more conscious design approach with respect to the use of color and material makes the color component an important element of the architectural compositional language: colors combined with the material, volumes, surfaces, and lights, contribute in a profound way to defining the identity of designed spaces and buildings.

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Two mash ups, both characterized by the canonical repetition of light colors, wood floors and plaster paneling, are distinguished from the norm by the inclusion of petrol blue.

Color choices

Color choices can be dictated by multiple needs such as context, architectural style (both interior and exterior), client’s taste, customization, emotional language, correlation with other components, and all those relationships that give the identity of any artifact.

A large, rich and luxurious open space with designer finishes and furnishings (home design horses) distinguished by the use, on all walls, of textural paints in gold, black, brown and champagne.

The responses that produce such design approaches lead not only to a project capable of communicating something, an identity, but also contributes strongly to the psychophysical well-being of the people who use it, influencing the state of mind even according to individual rooms of the house depending on the use that is made of it and from the time that it is used throughout the day. So it becomes an investigation of the deeper emotional part of a space and that, placed as an important point at the design level, becomes a very important tool in the dynamics of indoor comfort.

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It is necessary to emphasize a fundamental factor, which is not to bring color design into a schematized context capable of nullifying the creative capacity it can bring.

Two large contemporary open spaces characterized by very light colors and glossy finishes. the warmth of the wood and the inclusion of a bold color (blue-yellow) give character to what would otherwise be cold, aseptic and anonymous environments.

To avoid incurring this error, guidelines must be drawn precisely, which are dictated by objective, subjective and functional factors. The objective ones concern everything that influences the mood of the user, subjective ones on the other hand are all those factors that interact with the environment, and functional ones concern the interaction of color to function.

Open space with gray, white and purple kitchen and living room.

Futuristic rooms are dominated by curved shapes and the clever use of lights. a strong, bold color dominates in each of them, stealing the show from the usual gray and taupe.

Color palette: purple, gray and black

living room with green and gray walls and white and gray ceiling with various LEDs set to illuminate the room

Futuristic rooms dominated by curved shapes and the clever use of lights. a strong, bold color dominates in each of them, stealing the show from the usual gray and taupe.

In fact, in identifying a color for a given environment in addition to identifying the use one must also know the time in which that environment is lived in. For environments that are more lived in during the day, it is useful to use a range of light colors that tend not to tire. While in rooms where people gather in the evening, such as bedrooms, it is useful to use muted colors that bring relaxation and harmony.

Open space with wicker seating and a white table with blue chairs.

Futuristic rooms are dominated by curved shapes and the clever use of lights. a strong, bold color dominates in each of them, stealing the show from the usual gray and taupe.

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